Statement:
For our DSDN 101 group projects we were assigned a Interior Furnishings company called 'Iron curtains'. As a group we had to decide who our target audience would be and then establish a poster that communicated to the viewer who our target audience was and what we were advertising. We decided that our target audience would be middle age men, to portray this in our poster we went with a industrial theme, involving aspects of industrial construction such as iron beams and cranes. For these two group projects we also had to come up with a slogan that again depict what type of company we were and communicate with our target audience well, so we came up with the slogan "STUFF BUILT TOUGH".
For our DSDN 101 group projects we were assigned a Interior Furnishings company called 'Iron curtains'. As a group we had to decide who our target audience would be and then establish a poster that communicated to the viewer who our target audience was and what we were advertising. We decided that our target audience would be middle age men, to portray this in our poster we went with a industrial theme, involving aspects of industrial construction such as iron beams and cranes. For these two group projects we also had to come up with a slogan that again depict what type of company we were and communicate with our target audience well, so we came up with the slogan "STUFF BUILT TOUGH".
In our second project we made a clip that had to
advertise who the target audience were and what company we were. So for our
clip we advertise a strong built man that through a weak man a new tough chair
and converted the weak man to a strong, this portrayed our slogan "STUFF
BUILT TOUGH".
For our advertisement clip we only showed two men in
the film to show who our target audience was, and we used the chair to enforce
the fact that our company was an interior furnishings company.
Group: Stuart Christensen, Kelly Remnant, Jackie Liu
Group: Stuart Christensen, Kelly Remnant, Jackie Liu
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